aphrodyte
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PPC & Paid Media Services

Paid media that pays back — senior operators, not a rented AI tool

Google, Microsoft, Meta, LinkedIn, TikTok, Reddit — run by senior paid media operators who've cleaned up other agencies' accounts and know where spend actually leaks. AI accelerates the grunt work; humans own every strategy call, bid change, and test. Every optimization ships live inside Aphra with the reasoning attached, so you never have to guess what your agency actually did this week.

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What's included Expert-led
  • Paid search — Google Ads and Microsoft Ads
  • Paid social across Meta, LinkedIn, TikTok, Reddit, Pinterest
  • Shopping, Performance Max, and retail media
  • Conversion tracking, GA4, and server-side setup
  • Ad creative and copy production
  • Landing page recommendations and CRO
6 areas, owned by a senior SEO — reported live in Aphra.
45–60d
To first meaningful movement in pipeline and revenue
100%
Senior-operator-owned — no junior handoff, no offshore pods
0
Bid changes, negatives, or budget shifts made without a logged reason
Live
Optimization visibility in Aphra — every change the moment it ships
Overview

Paid media is where marketing budgets leak fastest and agencies hide it best. Most accounts we take over have the same problems — opaque reporting, stale creative, tracking held together with tape, and a percentage-of-spend model that quietly rewards more spending, not better spending. We do it the other way around. Senior paid media operators own the strategy, the bid logic, the creative direction, and every test call; AI handles the grunt work — audits, keyword expansion, negative mining, copy drafts, anomaly detection — so a single operator moves at roughly three times the speed of a manual workflow. Everything that changes in your account shows up live in Aphra with the reason attached, so you always know what your agency actually did this week. You keep your accounts, your pixels, your data, and your options.

What's included

Everything your ppc & paid media needs — in one team.

Paid search — Google Ads and Microsoft Ads

Search, Performance Max, and shopping build-outs and ongoing optimization across Google and Microsoft. Structured for intent match, negative discipline, and clean signals to the platforms — not sprawling keyword lists that burn budget on noise.

Paid social across Meta, LinkedIn, TikTok, Reddit, Pinterest

Channel mix chosen from your ICP and buying journey, never from what's most convenient for us to run. Campaign structure, audience strategy, and creative cadence tuned to how each platform actually rewards spend right now.

Shopping, Performance Max, and retail media

Feed hygiene, product segmentation, and campaign structure that give Performance Max and shopping something real to optimize against. For retail media, we run the channels where your buyers actually check out, not every marketplace with an ad product.

Conversion tracking, GA4, and server-side setup

GA4, GTM, offline conversions, and CAPI or server-side tagging built out or repaired so budget decisions ride on data you can trust. We're honest about what post-iOS 14 attribution can and can't tell you, and we triangulate across platform, analytics, and your CRM.

Ad creative and copy production

Static, motion, and copy variants shipped in batches on a documented test log, not one-off hero ads that fatigue by week three. Great targeting wasted on bad ads is the most common reason accounts stall, so creative is treated as core work, not an add-on.

Landing page recommendations and CRO

Landing page audits and hypothesis-driven test plans tied to specific campaigns and audiences, with full builds available when scoped in. Ties naturally into our web development and content marketing work when you want the click-through experience owned end to end.

How we work

Expert-led. AI-accelerated.

SEO is a craft — and it's ours. AI just lets our strategists do more of it, faster.

STEP 01

Experts set the strategy

A senior strategist digs into your site, market, and competitors and builds the plan — the judgment AI can't replace.

STEP 02

AI accelerates execution

Audits, research, clustering, first drafts — AI handles the heavy, repetitive work in a fraction of the time, directed by our team.

STEP 03

Experts refine & ship

Every deliverable is reviewed, sharpened, and signed off by a human before it touches your site. Nothing auto-publishes.

What you get

Every month — in your inbox and in Aphra.

No black boxes. Concrete deliverables you can point to, plus the reporting to prove it worked.

  • Monthly campaign strategy doc — channel mix, budget pacing, and a live hypothesis backlog
  • Google Ads and Microsoft Ads build-outs and ongoing optimization across search, Performance Max, and shopping
  • Paid social management across Meta, LinkedIn, TikTok, Reddit, or Pinterest — chosen by ICP, not by default
  • Conversion tracking audit and buildout — GA4, GTM, offline conversions, and CAPI / server-side where the stack allows
  • Ad creative shipped in batches — static, motion, and copy variants with a documented test log
  • Landing page recommendations tied to specific campaigns and audiences, with builds when scoped
  • Weekly optimization log inside Aphra — every bid change, negative, audience shift, and budget move with the reasoning attached
  • Bi-weekly test readouts across creative, landing page, audience, and offer with clear next steps
  • Monthly report tied to pipeline and revenue — not just CTR and CPC — with next month's plan
What good looks like

Outcomes, not just activity.

More qualified pipeline and revenue — not just cheaper clicks

The scorecard is pipeline and revenue, tied back to campaigns and creative. CTR and CPC are diagnostics, not the goal.

A tracking and attribution setup you can actually trust

GA4, server-side, and offline conversions built or fixed so budget decisions don't ride on one platform's self-reported ROAS. Honest about what's verified versus modeled.

A creative and testing engine that keeps improving CAC

Batched creative, disciplined landing page tests, and a running test log mean CAC keeps trending the right way instead of drifting up as ads fatigue.

Why Aphrodyte

Real SEO expertise. AI as the edge.

Expert-led

Real SEO strategists own your account — the strategy, the calls, the results. AI is our tool, never your point of contact.

AI-accelerated

We do in days what used to take weeks, so your budget buys senior expertise, not billable busywork.

All in Aphra

Rankings, traffic, leads, and every task we've shipped — live in your client platform, no chasing required.

FAQ

Questions, answered.

How do you charge — flat retainer, percentage of spend, or performance-based?
Flat monthly retainer scoped to the work, not a percentage of spend. Percentage-of-spend billing quietly incentivizes agencies to spend more, not to spend better, and we won't sit on that conflict. Performance-based deals sound clean in theory but usually push accounts toward short-term tactics that torch the pipeline in month six. You pay for senior operators doing the work, and the media budget stays yours to decide.
What's your minimum monthly ad spend to work with you?
We don't publish a fixed floor because the honest answer depends on your channels, ICP, and geography. B2B LinkedIn campaigns need real budget to escape learning; a niche local search account can move on much less. We'll tell you on the first call whether your spend and goals line up with the work involved, and we'll say no rather than take a retainer that can't produce results.
Who owns the ad accounts, pixels, and conversion data — us or Aphrodyte?
You do. Every account, MCC link, pixel, GA4 property, GTM container, and CAPI endpoint stays in your name and under your login. We work inside your accounts, not ours. If you leave, you keep everything — the history, the audiences, the conversion setup, all of it.
How long until we see meaningful results from paid media?
Plan on 45–60 days for the first meaningful movement in the numbers that matter — qualified pipeline and revenue, not surface metrics. The first four to six weeks go into tracking, account cleanup, creative, and landing page work so we're not optimizing on top of broken data. Anyone promising results in 30 days is either running a small budget on hot search terms or lying. We'll show honest week-over-week progress inside Aphra the whole way.
How do you handle iOS 14+ tracking loss, cookie deprecation, and attribution gaps?
We treat attribution as imperfect and triangulate instead of trusting one dashboard. That means server-side tracking or CAPI where the stack supports it, offline conversion uploads for CRM-driven pipelines, GA4 modeled data, and platform-reported numbers cross-checked against your source of truth. We're honest when a number is directional versus verified. Budget decisions get made on the triangulated view, not whichever platform reports the friendliest ROAS.
Which channels do you actually run — do you push Google Ads on everyone, or match channels to our ICP?
Channels are chosen from your ICP and buying journey, not from what we're most comfortable running. Sometimes that's Google and Meta; sometimes it's LinkedIn and Reddit; sometimes paid search is a waste and the budget belongs in retargeting and creative. If a channel isn't earning its keep after a fair test, we say so and reallocate. No channel gets defended because we're already set up in it.
Do you build the creative and landing pages, or do we?
We produce ad creative in-house — static, motion, and copy variants shipped in batches with a documented test log — because campaigns die when creative goes stale and no one wants to touch it. Landing pages get recommendations by default and full builds when scoped in, tied to specific campaigns and audiences. This connects naturally to our web development and content marketing work when you want the whole funnel handled under one roof.
How is AI used in your paid media process — and where do humans actually make the calls?
Senior operators own strategy, creative direction, bid logic, budget calls, and every test decision. AI accelerates the grunt work — account audits, keyword expansion, negative mining, ad copy drafts, creative variants, anomaly detection — so the operator moves at roughly three times the speed a manual workflow allows. We won't pitch you an AI tool that runs your account with a human rubber-stamp; that model is how spend leaks. Every change is a human call, logged in Aphra with the reasoning.
What reporting do we get, how often, and can we see the account in real time?
You get live access to Aphra the day we start. Every optimization — bid changes, negatives, audience shifts, budget moves, creative tests — shows up the moment it ships, with the reason attached. On top of that, bi-weekly test readouts and a monthly report tied to pipeline and revenue. No monthly-PDF theater, no waiting until the review call to find out what changed.
What happens if performance stalls or we decide to leave — is there a lock-in?
Month-to-month after an initial ramp period, typically 90 days, which is the honest minimum to do the tracking, build, and first optimization cycle properly. No auto-renewing multi-year contracts. If performance stalls, we'd rather have the hard conversation about why — usually it's spend, offer, or product-market fit, not just ads — than hide behind dashboards. When you leave, accounts, data, creative, and the Aphra optimization log go with you.
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