Custom apps that actually ship — and that your team actually uses.

Dev shops build software. We build apps that solve marketing and ops problems — client portals, internal tools, campaign apps, integrations. That focus means we understand the stack you already run (HubSpot, GA4, Search Console, ad platforms) and can plug into it without a six-month integration project. If you need a HIPAA-audited multi-tenant SaaS or a trading system, hire a specialist. If you need a working tool your team uses on Monday, that's us.

Both, and we tell you honestly which one fits. Custom code (React/Next.js, Node/Python, Postgres) when you need ownership, performance, or a unique UX. Retool, Airtable, or Supabase when a purpose-built platform gets you to value faster with less to maintain. Our recommendation is driven by your problem and budget, not by what's easiest for us to bill for.

Discovery and scope takes 2–3 weeks. A typical v1 lands in your hands in 60–90 days from kickoff, running on your infrastructure with real users. Larger builds run longer, but you see a working staging URL at the end of every sprint — no big-bang reveal at month six. If someone quotes you a two-week app, ask what they're leaving out.

The honest answer is it depends on scope, and anyone quoting a price before discovery is guessing. We offer a fixed-fee discovery phase that produces real wireframes, a technical scope, and a build estimate before you commit to the build itself. That way you get a concrete number and a plan you can shop around, not a vague six-figure range. Most builds land between the cost of a senior hire for a few months and a fraction of what a big dev shop quotes.

AI accelerates scaffolding, boilerplate, tests, and documentation. It does not own architecture, security, or a single merged pull request. Senior engineers review every line of code that ships to production, and every architecture decision is a human call. The speed you get comes from experienced engineers using modern tools well, not from an LLM writing code unsupervised.

No. Discovery is a fixed-fee engagement. Build phases run in sprint blocks you can pause between. Ongoing maintenance is month-to-month with 30 days' notice. You are never locked into a multi-year commitment to keep your own software running.

You do. The repo lives in your GitHub organization. The database, the hosting account, and every API key are in your name from day one. If you decide to take the codebase to another team tomorrow, you can — no proprietary framework, no black box, no data hostage situation. This is non-negotiable on our side.

Yes to both. We regularly wire up HubSpot, Salesforce, GA4, Search Console, Meta and Google Ads, Stripe, Zapier, and Slack. Client portals that consolidate SEO, PPC, and social reporting into one login are one of our most common builds, especially for agencies whose clients are drowning in dashboards. If we run those channels for you too, the integration is even tighter.

Your call. Some clients take the codebase in-house and run it themselves — the documentation and runbook are built for exactly that handoff. Others keep us on a monthly retainer for bug fixes, small features, and platform upgrades. Some do a hybrid where their team handles day-to-day and we handle bigger changes. There's no wrong answer, and no pressure to keep us on the meter.

A senior engineer owns your build end-to-end — architecture, code review, deploys. You are not handed off to a junior after the sales call. Success is defined in discovery against your actual goals: hours saved per week, workflows replaced, users active, revenue attributed. Everything runs live inside Aphra — every ticket, sprint, and deploy visible to you in real time, so you can see the work happening without booking a status call.