Local SEO that owns the map pack in every city you serve

Regular SEO fights for organic rankings on national or topical keywords. Local SEO fights for the map pack and 'near me' queries, which are ranked by a different algorithm that weighs proximity, prominence, and relevance to a specific location. That means Google Business Profile signals, citations, reviews, and location page quality matter as much as traditional on-page and backlink work. Most businesses need both, and we run them as one connected program so city terms, service pages, and GBP all pull in the same direction.

Expect 45–60 days for first meaningful map-pack movement on target queries, and 6–9 months for a defensible position across most of your service area. Newer GBPs, tougher metros, and categories with heavy spam take longer. We show real geo-grid data in Aphra from week one, so you see the trend line moving before rankings fully land. Anyone promising top-three in 30 days is either lying or about to get you suspended.

Local SEO starts at $250/mo. Your exact number scales with how many locations you have, how competitive your category is, how much citation cleanup is needed, and how much location-page work goes in up front. We scope after a discovery call and a look at your current GBP, citations, and rankings — no generic packages. You'll see exactly what senior hours go where before you sign anything.

Yes, for the boring parts: NAP audits, citation gap analysis, review sentiment tagging, first-draft location page copy, and geo-grid data crunching. That work would take a junior a week and doesn't need judgment. Senior specialists own everything that does — GBP category selection, service-area design, review response tone, spam fighting, reinstatements, and every word that ships on a location page. Zero auto-published Posts, replies, or citations. Ever.

We ask for a 3-month initial term so the work has room to land, then it's month-to-month with 30 days' notice. Local SEO needs enough runway to fix the foundation — GBP, citations, on-page — before results compound, and shorter than 3 months isn't fair to either side. After that, you stay because Aphra shows the work moving the needle, not because you're locked in.

A senior local SEO specialist owns your GBP, citation strategy, and location page decisions, and they're the person you talk to. AI handles data pulls, gap analysis, and first drafts to give that senior more time on strategy instead of spreadsheets. No offshore team, no account manager who forwards your questions to someone you'll never meet. If it touches your GBP, a senior touched it.

Yes, and we set them up correctly the first time. Service-area businesses need the address hidden in GBP, service areas defined by city or ZIP, and location pages that don't fake a storefront. We also handle the common landmines: citation sources that require an address, review signals from customers outside your primary area, and category selection when you serve multiple verticals. Done wrong, this gets you soft-suspended.

We design a scalable location-page template with per-location customization, a per-location GBP owner workflow, and reporting at both roll-up and location level in Aphra. Each location gets its own geo-grid, review queue, and citation profile — not a shared dashboard that averages everything into a lie. For franchises we also build a corporate-approved review response library so location owners can respond fast without going off-brand. We've done this from 5 locations to a few hundred.

This is part of the job, not an extra service. We flag fake reviews through Google's process with documentation, escalate stuck cases via the Google Business Profile support forum, and handle reinstatements with a written appeal that addresses the actual policy issue. Most reinstatements land inside a couple of weeks if the underlying listing is compliant. If a category or setup problem caused the suspension in the first place, we fix that before appealing.

Aphra shows live per-location geo-grid rankings, GBP call and direction request counts, review velocity and rating trend, citation health, and organic traffic to location pages — all versus baseline. Every month you get a strategy note in Aphra that says what moved, what's next, and what needs your input. We tie the work to calls, direction requests, and booked appointments where the tracking allows, not just ranking screenshots. If a metric flatlines, we say so and change the plan.